# Funnls

> Strategic website conversion architecture for small businesses — we map how visitors become customers, then build the site to match.

Funnls is a website strategy and design studio that helps small businesses (HVAC, plumbing, roofing, law firms, medical practices, real estate, restaurants, and more) build websites that actually convert. Instead of starting with templates or aesthetics, we start by mapping the customer's journey — traffic sources, entry points, decision paths, and conversion actions — then design and build the site around that architecture.

## Pages

- [/](/): Home — conversion-focused website design for small businesses.
- [/pricing](/pricing): Transparent pricing for website design packages.
- [/services](/services): Services including strategy, design, development, and ongoing support.
- [/product](/product): The Funnls product — how our architecture-first approach works.
- [/work](/work): Portfolio of website design work and case studies.
- [/launched-projects](/launched-projects): Recently launched client websites with live previews.
- [/about](/about): About Funnls, our process, and team.
- [/map](/map): Free website architecture mapping tool — visualize your conversion funnel.
- [/get-started](/get-started): Start a project — consultation and onboarding.
- [/contact](/contact): Contact the Funnls team.
- [/industries](/industries): Industry-specific website design solutions.
- [/consultation](/consultation): Book a free consultation call.

## Industry Solutions

- [/web-design-for-hvac](/web-design-for-hvac): Website design for HVAC companies.
- [/web-design-for-plumbers](/web-design-for-plumbers): Website design for plumbing businesses.
- [/web-design-for-law-firms](/web-design-for-law-firms): Website design for law firms.
- [/web-design-for-medical-practices](/web-design-for-medical-practices): Website design for doctors and clinics.
- [/web-design-for-dentists](/web-design-for-dentists): Website design for dental practices.
- [/web-design-for-roofers](/web-design-for-roofers): Website design for roofing companies.
- [/web-design-for-real-estate](/web-design-for-real-estate): Website design for real estate agents.
- [/web-design-for-home-services](/web-design-for-home-services): Website design for general home services.
- [/web-design-for-restaurants](/web-design-for-restaurants): Website design for restaurants.
- [/web-design-for-auto-repair](/web-design-for-auto-repair): Website design for auto repair shops.
- [/web-design-for-contractors](/web-design-for-contractors): Website design for contractors.
- [/web-design-irrigation](/web-design-irrigation): Website design for irrigation companies.
- [/web-design-for-custom-projects](/web-design-for-custom-projects): Custom website projects for unique businesses.

## Blog

- [/blog](/blog): Articles on website strategy, conversion design, and small business marketing.
- [/blog/category/strategy](/blog/category/strategy): Strategy and planning articles.
- [/blog/category/conversion](/blog/category/conversion): Conversion optimization articles.
- [/blog/category/product](/blog/category/product): Product updates and features.
- [/blog/category/founders](/blog/category/founders): Founder stories and advice.
- [/blog/category/agencies](/blog/category/agencies): Agency and freelancer resources.
- [/blog/category/seo](/blog/category/seo): SEO and search marketing articles.
- [/blog/category/design](/blog/category/design): Design and UX articles.
- [/blog/category/website-strategy](/blog/category/website-strategy): Website strategy deep dives.

## Case Studies

- [/launched-projects/perlow-law](/launched-projects/perlow-law): Perlow Law — law firm website redesign.
- [/launched-projects/akers-paving](/launched-projects/akers-paving): Akers Paving — paving company website.
- [/launched-projects/beacon-irrigation](/launched-projects/beacon-irrigation): Beacon Irrigation — irrigation company website.
- [/launched-projects/lumare-fl](/launched-projects/lumare-fl): Lumare FL — home services website.

## Legal

- [/terms](/terms): Terms of service.
- [/privacy](/privacy): Privacy policy.

## Optional

- [/blog/custom-website-cost](/blog/custom-website-cost): How much does a custom website cost?
- [/blog/website-redesign-audit](/blog/website-redesign-audit): Website redesign audit checklist.
- [/blog/diagnosing-website-confusion](/blog/diagnosing-website-confusion): Diagnosing website confusion.
- [/blog/agency-client-kickoff-architecture](/blog/agency-client-kickoff-architecture): Agency client kickoff with architecture.
- [/blog/funnel-mapping-for-founders](/blog/funnel-mapping-for-founders): Funnel mapping for founders.
- [/blog/website-architecture-before-design](/blog/website-architecture-before-design): Why architecture comes before design.
- [/blog/cta-placement-conversion-logic](/blog/cta-placement-conversion-logic): CTA placement and conversion logic.
- [/blog/intent-first-page-design](/blog/intent-first-page-design): Intent-first page design.
- [/blog/why-most-websites-fail-at-conversion](/blog/why-most-websites-fail-at-conversion): Why most websites fail at conversion.
- [/blog/what-pages-does-a-small-business-website-need](/blog/what-pages-does-a-small-business-website-need): What pages does a small business website need?
- [/blog/why-your-website-isnt-getting-leads](/blog/why-your-website-isnt-getting-leads): Why your website isn't getting leads.