There’s no question that your customers are using the internet to navigate their way to local brick-and-mortar retailers.
10 Benefits of Marketing Online
The internet is where we work and play. Increase your followers, build awareness of your company and start conversations with your customers.
But don’t expect overnight results! By staying consistent you will begin to see return on your investment. It’s an evolution not a revolution.
The web is a place to share and get information. Developing an internet marketing strategy will open two-way communications with your brand and your audience.
Not only does internet marketing open up new relationships – it’s a great place to cement and deepen existing ones.
3. Promotion & Outreach:
Use internet marketing to promote your brand, drawing attention to events, raising awareness about your products and services and creating “buzz”.
4. Direct Traffic:
Search engines are an increasing source of traffic and while it isn’t the primary reason for having a website, it certainly is nice to be able to post a blog and see people coming directly to your website.
5. Extended Reach:
People doing research on search engines can easily find your brand and make their way to your website or blog.
6. Feedback & Testimonials:
Customer testimonials are verified and they enhance your brands credibility by showing the real people using the product and discussing it.
By simply searching Google, it is possible to quickly find informal reviews of a product or service. Users have taken advantage of the wide range of businesses, expertise, opinions and knowledge easily accessed via the internet.
8. Convenience of Mobile Browsing:
People want the convenience of accessing your website on a mobile device from any location. Waiting to get back to a home computer or office desktop just does not suffice. Some of them may be interested in your business but find you don’t have a mobile site. In this case, they become notably less likely to possibly become a new customers.
9. Websites Are Only Starting Points:
For a business building a web presence, email marketing and social media play a strong role in advertising and promotions to potential customers.
10. Offline Integration:
Websites are unique in their ability to immediately bridge the gap between online and offline media through the use of dedicated landing pages and QR codes.
QR codes can be displayed in print and then, when scanned with a smartphone, bring the user to a website URL (ideally a mobile website).
Reach and help customers find your business
Internet marketing will help you engage customers, build relationships, and ultimately keep your business at the top of their mind.
It’s not always about the budget, it’s about the time and effort you put into it and above all, the impact it has for your customers.